Who this is for
Founders and leadership teams of technology companies who need senior go-to-market direction, ecosystem access and practical execution in Asia, and who don’t need a full-time VP Sales yet.
I started in sales at Intel and spent 20+ years selling complex solutions (FPGAs, HPC, hardware and software security) across Singapore, London, Munich, Moscow and Silicon Valley, working with Intel Capital portfolio companies and technology and ESG startups. Fractional expertise that adapts to your growth stage is what founders keep needing.
How we can work together
Fractional Sales & BD Leadership
Monthly retainer, 10–20 hrs/week
A dedicated sales leader for your Asia push without the full-time commitment: strategic planning, team leadership and execution.
Go-to-Market Strategy
Project-based, 4–8 weeks
Market analysis, positioning, channel strategy and an execution roadmap, so you can launch faster.
Ecosystem Access & Partnerships
Advisory or project
Introductions, partnerships and ecosystem navigation across Asia, drawing on 24 years of enterprise connections.
Advisory Board / Fractional C-Suite
Quarterly retainer
Board-level perspective on sales, growth and Asia expansion without the overhead.
This is commercial work, not legal or regulatory counsel. When a legal or regulatory question comes up, you will need a specialist, and I will tell you so.
Relevant work
Complex technology, delivered
EXOR Oceania - Industrial IoT for mining
Opportunity mapping, technical sponsorship, partner alignment, Intel technology training and proof of concept took a partner-led Industry 4.0 solution to deployment in Australian gold-mine operations. Read the case study.
DeepSouth - neuromorphic compute platform
Multi-party technical delivery with interdependent architecture, supplier, integration and enablement requirements. Publicly listed Partner Investigator on an ARC-funded, Western Sydney University-led research infrastructure project. Read the project story.
Questions
Do you provide legal or regulatory advice?
No. The work is commercial: market-entry context, go-to-market strategy, ecosystem introductions and sales leadership. Legal and regulatory questions need specialist counsel, and I will say so when they come up.
How much time does a fractional engagement take?
A fractional retainer typically runs 10 to 20 hours a week on a monthly basis. Go-to-market projects run 4 to 8 weeks. Advisory engagements are quarterly.